A growing gulf in the terrain of tobacco control.

The theme for World No Tobacco Day on May 31, an annual initiative of WHO and the Secretariat of the Framework Convention on Tobacco Control (FCTC), is plain packaging of tobacco products. Plain packaging prohibits the use of logos, colours, and promotional labelling on cigarettes and handrolled tobacco and gives graphic health warnings more prominence. In the FCTC, the legally binding international treaty to curb tobacco use signed by 180 nations, a ban on branded cigarette packaging is considered a key demand reduction strategy.